Give voice to your experiences and share your opinions on various products, brands and topics while having fun and being rewarded


Who are we?

Power Panel is a South African online research panel where consumers’ input impact the outlook of our country. We deliver high-quality market research data to clients who are in various business sectors, including other market research agencies. We maintain online consumer panels, providing real-time digital consumer insights to our clients via our market research surveys and analytics platforms.

Power Panel is a company with whom you register as a Member is the one responsible for your personal data.

We have assigned a data protection team who is responsible for overseeing questions in conformity to this privacy notice.


What is our Privacy obligation to you?

We value your privacy and are dedicated to protecting your personal information. This privacy notice describes how we collect, use, share and secure your personal data on It also describes your privacy rights and how laws that are applicable to you may protect you and is intended to add to other notices and privacy policies.

The registration, use of and access to your Membership and use of our systems and content is subject to this privacy.

Personal data we collect?

Personal data means any information about an individual from which that person can be identified. It does not include data where the identity has been removed.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

  1. Contact data: email address and telephone number.
  2. Identity data: name, date of birth, marital status, gender, panellist id and username.
  3. Demographic: interests, preferences; age, marital status, gender, birthday, household size, income, education and employment status.
  4. Special categories of personal data: ethnic/racial origin, health, genetics.
  5. Pseudonymised data:are identifiable data as unique identifiers (e.g. panellist ID’s).

Public forums and blogs

Our website offers publicly accessible blogs or community forums. You should be informed that any information you offer can be read, collected, and used by third parties who access them.

We strongly discourage you from disclosing any of your personal data in any public forum or community area that you may find on the site and in particular, we would never ask you to provide your Contact details or Identity data on a public community area, even if it was part of a survey.

Who do we share your personal data with?

Feedback we gather from you via our surveys are delivered to our clients either in anonymised and aggregated form or in pseudonymised form. If we give the results in anonymised and aggregated form, the results involve data about groups of individuals and not on an individual level. If we supply the results in pseudonymised form, the results will be on an individual basis, using unique identifiers, such as your assigned panellist ID, but will not include your Identity data or Contact data.

What other ways can you become a member of our panel? 

We may make accessible a service either directly or through third parties by which you can receive messages on your wireless device via short message service.

Your provider’s standard data and messaging rates apply to all SMS correspondence. All charges are billed by and payable to your mobile service provider. You represent that you are the owner or authorised user of the wireless device on which messages will be received and that you are authorised to accept the applicable charges.

What cookies do we use on our site?

We employ cookies on our site to distinguish you from other account holder of our site and estimate visits and click throughs for specific campaigns. This helps us to offer you a good experience when you navigate our site and also allows us to improve our site. These cookies expire when your browsing session ends. By continuing to browse the site, you are agreeing to our use of cookies.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

What are other Tracking Technologies?

Surveys – client cookie tracking, including for Ad effectiveness campaigns.

We may share your unique panellist ID with our clients, who may write, set or read cookies or use other Technical data about you from multiple locations, including our own servers or systems. If you participate, your ID will be stored or associated with those Technical data to allow us and/or our clients to conduct online ad-effectiveness campaigns, track your visits to websites, use your Demographic/Profile data to create look-a-like segments and/or gain other online insights about you. If you have interacted with the online ad or promotion, our client will send you ID and the specific survey to us and we may provide you with the opportunity to complete the survey.


Automated technologies or interactions.

As you interact with the site, we will automatically collect Technical data about your equipment, browsing actions and patterns. We collect this Technical data by using cookies, server logs, digital finger printing technologies and other similar technologies. We may also receive Technical data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.

Fingerprinting technologies:

In general, digital Fingerprinting technologies assign a unique identifier or “Machine-ID” to a user’s computer to identify and track your device. The Technology will analyse publicly available information and data obtained from your computer’s web browser and from other publicly available data points, including the technical settings of your computer, the characteristics of your computer, and its IP Address, to create a unique identifier, which will be assigned to your device. We use the Technology for quality control, validation, and fraud detection and prevention purposes, including assisting us in ensuring the integrity of survey results. Appropriate technical and operational processes and procedures will be put in place to ensure that the Technology is safe, secure and does not cause undue privacy or data security risks and the Technology will be used and distributed in a professional and ethical manner.

What is our winner’s policy and privacy guarantee?

Members and others who take our surveys are randomly selected to win prizes for participation in surveys, content, and other promotions. All winners are notified by email or via our site of their winnings. Power Panel shall post the usernames of winners on our site and on our own blogs and newsletters. For more information, please visit our Terms and Conditions page. Cash and other prizes awarded to non-members will be awarded directly.

What security measures do we undertake to protect your personal data?

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

Although we do everything, we can keep your data safe, unfortunately no systems can guarantee they are 100% secure. If you have questions about the security of your personal data, or if you have reason to believe that the personal data that we hold about you is no longer secure, please contact us immediately as described in this Privacy Notice.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator or supervisory authority of a breach where we are legally required to do so.

What are our data retention and destruction policies?

How long will you use my personal data for?

We will only retain your personal data for as long as necessary to fulfil the purposes we gathered  it for, including for the purposes of satisfying any legal, accounting, or reporting  requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

How do you access your information?

When requested, Power Panel will supply you with details about whether we hold any of your personal data. You may access, rectify, or request deletion of your personal data, or cancel your membership by logging into your Member Account. By following the appropriate directions, your details should be automatically updated or deleted in our database. 

Data Retention

If you cancel your membership, we will no longer use your personal data to contact you, but in conformity with our backup procedures, we will retain your personal data until your personal data are eventually destroyed in accordance with our data retention and destruction policies and we will continue to use the security procedures and technologies to keep your personal data safe.

Will I get spam as a result of joining Power Panel?

No. Our community panel has been created solely for marketing research purposes and your personal information will not be shared nor sold to third parties. Your contact details will only be used by Power Panel for research. For more information, read our Privacy Policy.

Changes to the privacy notice 

Power Panel has the right to change this privacy statement at any moment, you have the sole responsibility to review it constantly. If we do decide to change our privacy notice, we will post those changes to this privacy statement on the homepage, or other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page prior to the change becoming effective. It is important that the personal data we hold about you is accurate and updated. Please keep your Account details updated if your personal data changes during your relationship with us.

Privacy contact details

We are dedicated to attending to your queries and if you are a Power Panel member and have questions about the community, please email us at